A square is a recreational bettor who typically loses money over the long term. Squares bet based on gut feelings, team loyalty, or media narratives rather than mathematical edge. Sportsbooks love square action because it's profitable for them.
Example
A square bettor puts $50 on the Cowboys every week because they're 'America's Team.' They bet heavy favorites, love parlays, and chase losses after bad beats. Over a season, they're down 15% of total wagered.
Common Questions
What makes someone a square bettor?
What makes someone a square bettor?
Squares typically bet favorites heavily, love parlays and teasers, bet based on recent results (recency bias), don't shop for lines, and have no concept of value or expected value.
How do I stop being a square?
How do I stop being a square?
Learn about expected value, start tracking your bets and CLV, shop for the best lines, understand why you're making each bet mathematically, and stop betting based on emotions or narratives.
Do sportsbooks want square bettors?
Do sportsbooks want square bettors?
Absolutely. Square bettors are the bread and butter of sportsbook profits. Books will give squares generous limits, bonuses, and perks while limiting or banning sharp bettors who actually win.